Google Search Result - First Line

[pakoch]

Hello, can anyone tell me how Google comes up with (or creates) the first line of each search result? 

I used to think it was copied from whatever was in the <title> </title> tags, but my website title doesn't match what Google comes up with? 

I have attached a pic that shows what I am talking about.

Thanks for your help,
PAKoch

[pinaccessoires]

The first line of each search result on Google is often called the "snippet" and it is generated by an algorithm that aims to provide a brief and informative preview of the web page's content. While the algorithm may sometimes pull text directly from the <title> tags, it also considers other factors such as the search query, meta descriptions, and relevant content from the page itself.

As for your specific case, it's not uncommon for Google to generate a snippet that differs from the <title> tag of your website. This can happen when Google's algorithm identifies a more relevant or compelling piece of information from the page to display in the search results.

If you'd like to influence the snippet that appears for your website, you can focus on creating clear and descriptive meta descriptions for your pages, as well as ensuring that the content on your website aligns closely with the search queries you are targeting.

In addition to the factors I mentioned earlier, Google's algorithm also takes into account the relevance of the content on your website to the user's search query. The snippet is intended to provide users with a concise preview of what they can expect to find on the web page, so the algorithm tries to select text that best represents the content of the page and is relevant to the user's search.

When it comes to generating snippets, Google aims to highlight information that is not only relevant but also engaging for users. This means that the algorithm may prioritize text that is descriptive, informative, and likely to attract clicks from searchers.

If you find that the snippets for your website are consistently not matching your expectations, you might consider reviewing the content and structure of your web pages to ensure that they effectively communicate the purpose and relevance of the page. Additionally, keeping your meta descriptions up to date and reflective of the page content can also help guide Google's algorithm in creating more accurate snippets.

It's important to keep in mind that while you can make efforts to influence the generation of snippets, ultimately Google's algorithm autonomously determines the most relevant and informative content to display in search results.


It should as you mentioned display the title.

You you are using a blog cms like wordpress you could install a plugin like Yoast for your onpage SEO.
In this way you have more insight and control over your website.