Need Help

[arunviru]

From 2020 onwards I'm facing the rank drop in most of the projects I have handling, What was the new strategy? How to boost the website traffic?

[mariajonas]

There could be several possibilities causing the rank drop. Whenever any such situation arises, you have to step back and analyze the activities you have been doing for a month before you witnessed rank-drops.

All you can do is:

• Make an outline of the on-page or off-page activities performed
• Target keywords focused within that duration
• See if your submissions/publications are indexed
• See if searches have changed for the given target keywords
• If any Google Algorithm Update has been introduced in nearby duration
• Find & Add new high authority niche-relevant sites for off-page activities

[Neel Patel]

If you're experiencing a drop in rank and want to boost your website traffic, there are several strategies you can consider:

1. Improve your website's content: Make sure your content is high-quality, relevant, and engaging for your target audience. Conduct keyword research and optimize your content to include relevant terms.

2. Enhance your website's user experience: Ensure that your website is user-friendly, easy to navigate, and loads quickly. Optimize your website for mobile devices since an increasing number of users access the internet through their phones.

3. Build quality backlinks: Seek opportunities to obtain backlinks from reputable websites in your industry. This can be achieved through guest blogging, influencer outreach, or creating compelling content that naturally attracts links.

4. Utilize social media: Leverage social media platforms to promote your content, engage with your audience, and drive traffic to your website. Consider running paid advertising campaigns on these platforms to expand your reach.

5. Optimize for search engines: Implement on-page SEO techniques such as optimizing meta tags, headings, and image alt text. Ensure your website is crawlable and indexable by search engine bots.

6. Utilize email marketing: Develop an email list and regularly engage with your subscribers to drive traffic to your website. Send out newsletters, promotions, or exclusive content to keep your audience engaged.

7. Analyze and optimize: Use analytics tools to track your website's performance, identify areas of improvement, and make data-driven decisions. Continuously monitor your website's metrics and make adjustments as needed.

8. Utilize search engine marketing (SEM): Consider running paid search advertising campaigns, such as Google Ads. This can help you appear at the top of search results for specific keywords and drive targeted traffic to your website.

9. Leverage influencer marketing: Collaborate with influencers in your industry who have a significant following. They can promote your website or products to their audience, driving traffic and increasing your brand visibility.

10. Focus on local SEO: If your business caters to a specific geographic area, optimize your website for local search. Claim your Google My Business profile, optimize it with accurate business information, and encourage customers to leave reviews.

11. Create compelling and shareable visual content: Visual content, such as infographics, videos, and images, tend to attract more engagement and shares. Create visually appealing and informative content that users will want to share on social media platforms, which can drive traffic back to your website.

12. Collaborate with other websites or businesses: Seek opportunities for guest blogging or co-marketing partnerships with complementary businesses. This can help you tap into their audience and drive traffic to your website.

13. Engage with online communities and forums: Participate in relevant online communities and forums related to your industry. Provide valuable insights, answer questions, and share links to your website when appropriate. This can help establish your expertise and drive traffic from interested users.

14. Improve website loading speed: Slow-loading websites can deter users from staying and exploring further. Optimize your website's speed by compressing images, using caching techniques, and minimizing code.

15. Stay up-to-date with SEO trends and algorithm changes: Search engine algorithms are continuously evolving, so stay informed about the latest trends and updates. Adapt your SEO strategy accordingly to ensure your website remains optimized.



The strategy won't be same for all projects and niche. The custom strategy works well for everyone.
And make sure your website isn't affected by algorithm updates in 2020.

There are many SEO experts & analysts in India, contact them to get the solution asap!

[eSage IT]

There might be several reasons causing the rank drop in the projects you are working on. Your strategies and plans might not be working. In such a situation, try and analyze what all things you've been doing for those projects and what you think didn't work for it.

You may work on -

Outline the on-page or off-page activities performed
Focused target keywords during that duration
Check if your content is indexed by Google
Check if there's any Google Algorithm Update