Summary

[linavi390]

    Select your main search terms.
    Allocate each search term to a suitable existing page. Split some pages if necessary.
    Organize the internal linkages and link text to suit the target search terms and their pages.
    If possible, organize links from other sites to suit the target search terms and their pages.
    Organize all the on-page elements to suit each page's target search term.
    Sit back and watch your rankings improve!