M80 (agency)
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| Type | Subsidiary of WPP Group |
|---|---|
| Founded | 1998 |
| Headquarters | Los Angeles, California, USA |
| Key people | Dave Neupert, Todd Steinman, & Jeff Semones |
| Industry | Social Media Marketing |
| Products | Advertising & Marketing |
| Website | www.m80im.com |
Background
M80 is a provider of social media marketing and digital publicity with offices in Los Angeles and New York. Founded in 1998 by Dave Neupert, the agency started as a word-of-mouth marketing agency in Silver Lake and built its success largely by promoting products that fans were eager to embrace, such as bands and television shows with cult followings. [1]
M80 is a founding member of the Word Of Mouth Marketing Association, establishing an official trade association to set ethical standards, standardized terms, and best practices for other marketing agencies to follow. [2] Partners Dave Neupert, Todd Steinman and Jeff Semones are frequent speakers at trade conferences and events, promoting ethics, strategies, and measurement of buzz marketing. [3][4]
Acquisition
In June 2006, M80 was acquired by WPP Group, the world's second largest communications services group (in terms of revenue). [5][6]
M80 Music
M80 also manages a small in-house record label that has released music by the Cambodian psych-pop band Dengue Fever. [7][8]
Clients
References
- ↑ http://www.latimes.com/business/la-fi-m8015mar15,1,5771584.story?coll=la-headlines-business
- ↑ http://www.womma.org/members/m80/
- ↑ http://www.womma.org/wombat/speakers.htm
- ↑ http://www.mediapost.com/events/ommavideo/index.cfm?ip=Speakers
- ↑ http://www.wpp.com/wpp/investor/financialnews/Default.htm?guid={AD12A4C6-A4BA-4EE9-A8E4-6233EF09FC4F}
- ↑ http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060614005738&newsLang=en
- ↑ http://www.myspace.com/denguefevermusic
- ↑ http://www.m80music.com/
- ↑ http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i050aed23d9fdf6b3f0f67c7582259398
External links
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- WPP Group
- Companies based in Los Angeles County, California
- Companies established in 1998
- American record labels
- Advertising agencies of the United States
- Public relations companies of the United States
- Internet culture
- Internet advertising and promotion
- Internet marketing companies
- Internet companies of the United States
