Peer39

File:Peer39-logo.png
Type	Corporation
Founded	2006
Founder(s)	Amiad Solomon
Headquarters	New York, NY Petah Tikva, Israel (R&D Center)
Industry	Online Advertising
Employees	50
Website	http://www.peer39.com

Peer39, Inc. is an online semantic advertising company based in New York City, with research and development facilities in Israel. Peer39 claims to improve the relevance of advertising on Internet publisher websites. In July 2008, Peer39 was named one of Ten Web Startups to Watch by MIT's Technology Review. Also in July 2008, the company was chosen by the Silicon Valley venture organization ‘AlwaysOn’ as one of the top 250 private technology companies in the world. Subsequently, AlwaysOn selected Peer39 for its 2009 OnMedia 100 List.

Profile

Peer39 was founded in early 2006. The company has raised venture financing from Canaan Partners, Evergreen Venture Parters, JPMorgan, and Dawntreader Ventures, and Silicon Valley Bank. Members of the company’s advisory board include Gordon Crovitz, a former publisher of the Wall Street Journal and executive vice president of Dow Jones & Company; Daniel Jaye, former president of behavioral targeting at Tacoda; and Eytan Elbaz, a founding member of Applied Semantics.

The founder and CEO of Peer39 is Amiad Solomon. Prior to Peer39, Solomon was a sales and business development executive at IDX Systems (acquired by General Electric). Solomon is also a member of the Software and Information Industry Association's Content Board.

Relation to the Semantic Web

Peer39 claims to use semantic technology to achieve interpretation of web content so that a "proper" URL can be defined.

Competitors

• vexigo
• iSense
• lucidmedia
• Hapax
• 4adnetworks
• [http://www.leiki.com/ Leiki
• ad pepper media
• Proximic
• Collective Media/Personifi
• Maxifier

External links

• Peer39 Website
• CrunchBase.com Peer39 listing
• Another $10.5M Unloads on Peer39's Dock from TechCrunch, May 27, 2009.
• Newsweek Uses Semantics to Boost CPM from Folio, May 6, 2009.
• Former 'WSJ' Publisher Joins Advisory Board of Peer39 from Editor & Publisher, April 2, 2009.
• Contextual Advertising Could See Significant Growth in Downturn from Beet.tv, February 11, 2009.
• One Fewer Ad Network: Peer39 Shuts Down “Semantic Ad Network,” by Peter Kafka, January 6, 2009.
• What the Semantic Web -- or Web 3.0 -- Can Do for Marketers from Advertising Age, November 24, 2008.
• Semantic Web: Making Advertising More Relevant to Consumers from Read Write Web, October 17, 2008.
• What's 'Peer'ing Around the Corner from the Newspaper Association of America, September 26, 2008.
• Targeting the heart of on-line advertising from Israel21C, September 16, 2008.
• The Future of Online Advertising – Peer39 from SemanticsNews, August 7, 2008.
• New Semantic Ad Network Takes on Google Adsense from Beet.TV, August 5, 2008.
• A First Look Inside Peer39 & Its Semantic Technology from TechCrunch, June 30, 2008.
• The next revolution in advertising? Peer39 thinks it's semantics from VentureBeat, July 27, 2008.
• Peer39 Gets $8 Mill, Debuts Semantic Ad Platform from MediaPost, June 27, 2008.
• Start-up to launch with smart Web ads from Crain’s New York Business, June 27, 2008.
• Startup Peer39 Eyes Semantic-Influenced Advertising from Semantic Web, July 24, 2008.