Widgetbox

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Widgetbox
Type Privately held companies
Founded 2006
Headquarters San Francisco, CA
Website www.widgetbox.com

Widgetbox is a San Francisco, California based company that makes it fun and easy for anyone to turn their content into dynamic web apps that can be shared on just about any website. The company enables people to find, make and distribute the best of the Web for blogging, social networking services, and personal websites.

Widgetbox lets you:

  • Add dynamic content to popular websites, including Facebook, MySpace, Blogger, and iGoogle
  • Share customized content with friends and family
  • Reach new users across the Web

Widgetbox is the Web's leading self-service content platform—with over 170,000 web apps listed in the Widgetbox Gallery. Users can browse by tag, topic, or featured lists to find fun and useful web apps to install to web pages. Users can also easily create their own customized web apps to share their content.

History

Widgetbox was founded in 2006 by Ed Anuff, Giles Goodwin and Dean Moses. The company debuted the same year at DEMOfall 2006. Sequoia Capital and Hummer Winblad Venture Partners invested an undisclosed amount in the company in 2007.

A Series B round of funding was announced in January 2008, led by Northgate Capital. Also returning to invest in this round were Sequoia Capital, Hummer Winblad Venture Partners and independent investor Michael Dearing.[1]

Recent updates

August 2007

Widgetbox announced a distribution partnership with iTunes that allows users to create and publish widgets based on an iMix playlist. Known as a MixIt, this feature allows iTunes users to distribute an iMix across a number of popular social networks, blogs and start pages.

September 2007

The company launched an App Accelerator for Facebook allowing users to create a Facebook application based on their pre-existing widgets. The App Accelerator allows a widget to be registered as its own Facebook application and provides several Facebook Platform-specific optimizations. These include:

  • The ability to customize application invitation text via a graphical interface or FBML code
  • The ability to customize application installation and update News Feed messages via a graphical interface or FBML code
  • A Flash and Javascript API that developers can use to send profile box updates and create News Feed messages from within a widget
  • The ability to overlay a custom image upon Flash-based widgets when displayed on the profile page
  • An message wall that can appear on both the profile and canvas page
  • An invitation page that allows users to send application invitations to their friends

    • The App Accelerator also includes a revenue sharing program called DevShare allowing users to earn money on their applications. November 2007 Widgetbox announced and launched beta support for Google's OpenSocial initiative. Users are provided an OpenSocial installation URLs for each widget listed in the company's widget gallery. The company has stated that it will increase integration with OpenSocial containers as the API reaches production quality. Concurrently, support for the import of Google Gadgets into Widgetbox's system was introduced. December 2007 Widgetbox participated in the launch of the Bebo Open Application Platform, showcasing two applications supporting Bebo's implementation of Facebook Platform. January 2008 Building upon their participation in the Bebo Open Application Platform Launch, Widgetbox released an App Accelerator for Bebo. Similar in function to the App Accelerator for Facebook, Widgetbox users can convert their existing widgets into Bebo applications. On January 31, Widgetbox announced that they had raised an additional $8m in Series B funding, led by Northgate Capital. Also returning invest in the company were Sequoia Capital, Hummer Winblad Venture Partners and independent investor Michael Dearing. March 2008 Widgetbox announced that Will Price, a General Partner at Hummer Winblad Venture Partners and member of the Widgetbox Board of Directors, has joined the company as its CEO. April 2008 Widgetbox announced the creation of an iPhone and iPod Touch widget gallery. October 2008 Widgetbox and Yardbarker announced a partnership where a Widgetbox widget will network the 600+ blogs in the Yardbarker network, growing the reach of Widgetbox and creating a better relationship between the sports bloggers. July 2009 Widgetbox develops template widgets that easily allow users to create customized web apps. Users can create fun apps such as countdowns, polls, quizzes, slideshows, blog feeds, Twitter updates, and more. July 2009 Widgetbox partners with Blogger to allow people to quickly turn their Blogger blog into a widget. September 2009 Widgetbox announces apps for Facebook Fan Pages. Users can now create stunning, professional looking apps for their Facebook Fan pages. October 2009 New self-service ad campaigns let brands promote their content to over 2 million Widgetbox visitors.

    References

    1. ↑ WidgetBox receives Series B funding.

    External links

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